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Pillar 04

Sports, Media &
Entertainment

One of five investment pillars at Red Pin Capital. We invest across the sports and entertainment economy, from teams, league formats and sporting venues to content, streaming, animation, gaming and brand IP, backing businesses and ventures where audience and rights compound into lasting value.

Platform
Invest & Operate
We both invest in ventures and operate businesses across the ecosystem
Scope
Sport & Media
Sports, streaming, content, animation, anime, gaming, brand IP and events
Structure
Equity
Growth equity, venture investment and continuation vehicle capability
Our Thesis

Investing Across the Global
Sports and Entertainment Economy

Sports, media and entertainment is one of five investment pillars at Red Pin Capital. We invest across the full ecosystem, from sporting assets and league formats to content, streaming and brand IP, backing businesses and ventures where audience, rights and IP compound in value.

On the sports side we pursue stakes in teams and franchises, back new league formats at inception, reposition sporting venues for year-round use and invest in the technology making sport more global. On the media side we invest across content production, streaming, animation and anime, gaming, brand IP and licensing, events and digital marketing.

The two sides reinforce each other. Sport drives audience. Audience fuels content and streaming. Content and rights scale brand IP across formats, geographies and licensing categories. Across all of it we look to commercialise IP into durable operating assets.

The Platform

One Integrated Ecosystem.

Sport
New Leagues and Formats
We back new sporting formats and league structures at inception, from emerging sports building their first professional tier to new competition models in established sports. A well structured league becomes a durable global asset.
Franchises and Teams
We pursue stakes in teams and franchises across established and emerging leagues, targeting assets with strong market positions and rising media value where the entry point and the structure are right.
Sporting Assets and Venues
Stadiums and sporting infrastructure repositioned for year-round commercial use, and the expansion of premier competition into underserved markets.
Sports Technology
Performance, fan engagement and broadcast technology, the digital layer making sporting assets more valuable and more global.
Media and Entertainment
Global Content Production and Distribution
We invest in and operate content businesses spanning global production and distribution, backing studios and production companies with proven IP pipelines.
Streaming Platforms
We invest in streaming platforms across video and music, with a focus on properties targeting underserved audiences where subscriber acquisition economics are strong and content moats are defensible.
Animation, VFX and Anime
Anime is a specific and growing focus. The global anime market has reached institutional scale with structural audience growth across streaming, gaming and merchandising. We invest in anime IP creation, studio infrastructure and international licensing.
Gaming
We invest in games studios with owned IP, gaming platforms and the esports properties that convert audience engagement into recurring revenue.
Brand IP and Licensing
We acquire and partner around brand IP, with the ambition to commercialise it into operating assets and licensing platforms that scale across product categories, territories and media formats. Where ownership is not available we structure partnerships with rights holders to build the same outcome. Music IP sits within this vertical.
Digital Media Marketing and Events
We invest in digital media marketing businesses and live events platforms that connect audiences to the properties in our portfolio and across the broader ecosystem.
Why Red Pin Capital

Our Competitive Edge

Platform Diversification
We are not a single vertical investor. Our eight vertical platform means revenue diversification across content production, streaming, gaming, brand IP and events.
IP Ownership at the Core
We focus on owning the underlying IP rather than distributing it. Rights ownership compounds in value as audiences grow.
Global Distribution Network
Our network spans the UK, Europe, the Americas, the Middle East and Asia Pacific. We commercialise content and sporting formats in markets where they have not yet been deployed.
Operate and Invest Model
We both invest in ventures and operate businesses. This gives us the operator's view of every investment decision and the investor's discipline in every operating decision.